Post by nadinenadine on Mar 4, 2024 22:40:23 GMT -6
Getting results on Social Networks is very difficult if you don't plan a good Editorial Plan , a strategic document of the contents you will have to publish. When choosing what to publish, it is essential to first have a clear idea of what objectives you want to achieve with that content (Brand Awareness, Brand Consideration, Conversion, Social Customer Care, Retention) and who the people you are targeting are. When I say who are the people you are addressing, I mean that you need to know in detail who your target personas are and that a serious mistake is to focus on the generic. How do you understand which content may be relevant to your target audience if you don't have in-depth knowledge of their needs, desires, curiosities, tastes and interests? After analyzing the objectives and targets, you can decide the contents to post on Social Networks and which formats to use. My advice is to provide a good mix of content: some will have to tickle people's desire for participation , achieving the goal of interaction, which is very important for involving people and establishing a relationship with them and for promoting brand visibility.
Furthermore, the interaction will also be used to create Custom Audiences starting from the people who interact with the fans of your page and to whom you can dedicate specific promotional campaigns; other content, especially links to the blog, will need to be designed to bring traffic to your website. Furthermore, these will be important to establish your authority in the sector; other contents, especially sponsored ones, will have the objective of generating leads and selling ; other contents will have to be designed to encourage customer loyalty . Always remember that a loyal Loan Phone Number List customer costs 5 to 10 times less to acquire than a new customer. To promote the brand, nothing is more concrete than content that is truly capable of speaking to its target audience, answering its questions, satisfying its specific curiosities and doing so by speaking in its language. #2. Lead ADS and Link ADS: Plan and test What is the ultimate reason why you want to promote your brand on Social Networks? Because you want to find new customers. Well, then the management of your social channels cannot ignore the planning of Lead Generation strategies. finding new potential customers and contacts interested in your offer.
How to do? You have two paths you can take: Lead ADS , a Facebook advertising format that allows you to create a form that people who see your advert can fill out and sign and which, therefore, allows you to collect contacts. Facebook also offers you the possibility of connecting the list of contacts acquired through these campaigns to your CRM (like Mailchimp); Link ADS , i.e. Lead Generation strategies which consist of sending targeted people, through paid advertising campaigns on Social Networks (but not only), to an optimized Landing Page with the aim of collecting profiled contacts. Which of the two strategies is preferable to use? There is no single answer, as there almost never is when it comes to marketing and communication strategies on Social Networks. You must test and evaluate which one works best for you, for your target audience, for your sector, for the context in which you operate and for the budget you have available.
Furthermore, the interaction will also be used to create Custom Audiences starting from the people who interact with the fans of your page and to whom you can dedicate specific promotional campaigns; other content, especially links to the blog, will need to be designed to bring traffic to your website. Furthermore, these will be important to establish your authority in the sector; other contents, especially sponsored ones, will have the objective of generating leads and selling ; other contents will have to be designed to encourage customer loyalty . Always remember that a loyal Loan Phone Number List customer costs 5 to 10 times less to acquire than a new customer. To promote the brand, nothing is more concrete than content that is truly capable of speaking to its target audience, answering its questions, satisfying its specific curiosities and doing so by speaking in its language. #2. Lead ADS and Link ADS: Plan and test What is the ultimate reason why you want to promote your brand on Social Networks? Because you want to find new customers. Well, then the management of your social channels cannot ignore the planning of Lead Generation strategies. finding new potential customers and contacts interested in your offer.
How to do? You have two paths you can take: Lead ADS , a Facebook advertising format that allows you to create a form that people who see your advert can fill out and sign and which, therefore, allows you to collect contacts. Facebook also offers you the possibility of connecting the list of contacts acquired through these campaigns to your CRM (like Mailchimp); Link ADS , i.e. Lead Generation strategies which consist of sending targeted people, through paid advertising campaigns on Social Networks (but not only), to an optimized Landing Page with the aim of collecting profiled contacts. Which of the two strategies is preferable to use? There is no single answer, as there almost never is when it comes to marketing and communication strategies on Social Networks. You must test and evaluate which one works best for you, for your target audience, for your sector, for the context in which you operate and for the budget you have available.